Just thought I'd leave a quick comment on my thoughts, I voted creative, witty in the poll for the Apple video. I believe the main reason that in the end it came off complete rubbish was because of the constant status part of pledge to be 'better'? Especially with technology the increasing problem is consumption, the repetitive upgrades while degrading former models...what happens to the materials that were used to create the former products that get discarded, the resource use to waste or 'recycle'. I mean anyone can throw numbers and figures on a board as a 'goal', and although it is important to be wary of the future it's like forgetting the reason the future is in trouble because of our past usages.
Just thought I'd leave a quick comment on my thoughts, I voted creative, witty in the poll for the Apple video. I believe the main reason that in the end it came off complete rubbish was because of the constant status part of pledge to be 'better'? Especially with technology the increasing problem is consumption, the repetitive upgrades while degrading former models...what happens to the materials that were used to create the former products that get discarded, the resource use to waste or 'recycle'. I mean anyone can throw numbers and figures on a board as a 'goal', and although it is important to be wary of the future it's like forgetting the reason the future is in trouble because of our past usages.